Business Details
50+ Years
experience
Advocating for Wisconsin's Long-Term Care Providers
The WHCA/WiCAL (WHCA/WiCAL) has served as a dedicated advocate for Wisconsin's long-term care provider community since 1951. Our organization focuses on representing, protecting, and advancing the interests of skilled nursing facilities, therapy centers, and assisted living facilities through comprehensive advocacy efforts, educational programs, and quality improvement initiatives. With a professional staff possessing extensive healthcare experience, we provide members with critical resources including regulatory guidance, reimbursement policy expertise, and operational support.Our commitment to excellence in long-term care is demonstrated through specialized training programs, industry-leading events, and direct member services that enhance care delivery for residents across the state. Through strategic partnerships and member-driven initiatives, we continue to shape the future of post-acute care in Wisconsin.
Services
Advocacy Services
Educational Seminars
Regulatory Compliance
Member Resources
Workforce Development
Details
- Year established: 1951
Highlights and features
- We provide advocacy, education, and support for Wisconsin's long-term care providers
- Our team includes former state Capitol staffers and healthcare law experts
- We offer specialized training programs recognized nationally in LTC clinical matters
- We maintain direct communication channels with members through weekly newsletters and hotlines
- Our partnerships provide access to exclusive member savings programs
Services
Advocacy Services
Our advocacy services focus on shaping healthcare policy for long-term care providers through legislative engagement and regulatory representation. We work directly with Wisconsin policymakers to address industry challenges while protecting member interests. Our team maintains constant communication with state agencies to ensure fair regulations and adequate funding for post-acute care facilities.
Educational Programs
We deliver comprehensive educational programs including specialized training for dementia care, infection control, and clinical operations. Our offerings combine in-person events with online learning platforms to accommodate diverse staff development needs. Partnerships with national organizations provide discounted access to certification programs that meet Wisconsin's training requirements for healthcare professionals.
Regulatory Compliance
Our regulatory compliance services help facilities navigate complex healthcare regulations through direct consultation and resource materials. We provide updates on state and federal requirements, assistance with reporting obligations, and guidance on maintaining accreditation standards. Our team offers practical solutions for implementing new regulations while maintaining operational efficiency.
Member Resources
We offer exclusive member resources including reimbursement guidance, legal hotlines, and business savings programs. Members receive regular updates through our CareConnection newsletter and direct communications about critical industry developments. Our resource library contains templates, best practices, and operational tools specifically designed for long-term care providers.
Workforce Development
Our workforce development initiatives focus on addressing staffing challenges through training programs and recruitment resources. We administer the WisCaregiver Careers nurse aide training program and provide access to workforce solutions that help facilities attract and retain qualified staff. Our partnerships offer customized education packages to meet specific facility needs.
People
Rick Abrams
CEO
Rick Abrams leads WHCA/WiCAL with extensive experience in healthcare administration and policy development. He directs the organization's strategic initiatives while maintaining key industry relationships that advance Wisconsin's long-term care sector.
Jena Jackson
Vice President of Business Development
Jena Jackson oversees business development and educational programming for WHCA/WiCAL. She manages partnership relations, event planning, and member engagement initiatives while serving as the primary contact for educational opportunities and sponsorship programs.
Questions
What types of facilities does WHCA/WiCAL represent?
We represent skilled nursing facilities, therapy centers, and assisted living facilities across Wisconsin without restricting membership to specific provider segments.
How can I access WHCA/WiCAL's educational programs?
Our educational programs are available through in-person events, online learning platforms, and partnership offerings. Members receive discounted rates on all training and certification programs.
What advocacy efforts does WHCA/WiCAL prioritize?
We focus on legislative advocacy for fair reimbursement policies, regulatory compliance support, and policy development that protects long-term care providers' interests in Wisconsin.
How do I become a WHCA/WiCAL business partner?
Contact our Vice President of Business Development to discuss partnership opportunities that include event participation, sponsorship benefits, and member savings programs.
What resources are available for member facilities?
Members receive regulatory updates, reimbursement guidance, legal hotlines, workforce development tools, and exclusive access to the CareConnection newsletter and educational resources.
Videos
