Morning Pointe Assisted Living
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Morning Pointe Assisted Living
You Have a Whole Team of Medical Partners Dedicated Caregivers, Culinary and Activity Professionals Ready to Serve You. We understand that finding the right senior living home for your loved one is overwhelming. We'll explain each step so you feel confident we are the right fit and will meet your needs. Use this "Cost of Living" worksheet to better understand your current expenses and make a plan for senior living.

You may be surprised by what you find. Senior living is more affordable than you might think. Listen as families explain in their own words why they chose Morning Pointe senior living, personal care, and Alzheimer's memory care for their loved one. The lifestyle you want, the freedom to do more, and a network of medical services to help make it all possible.

A senior living experience should be rewarding, with easily accessible clinical services to help you make the most of every day. The quality of your senior living experience matters as much as any other stage of life - bringing care, comfort and safety, excitement and opportunity, and dependable community support that's there when you need it.
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About Us
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When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1996, they didn't even have a computer.
At the time, Vital was 39 and Farrow was 26.
After years of working together in senior living, the duo was excited to break into the growing industry with a new venture.
Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick and mortar communities for senior living services.
How Can I Pay for Senior Living
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In order to understand the cost of Assisted Living (TN, GA, AL, IN) or Personal Care (KY) it is best to fully understand your current expenses.
There are many sources to help with the expense of Senior Living - from using personal funds to veteran's benefits to long term insurance benefits.
Many wartime veterans and their spouses are not aware they may qualify for extra monthly income from the Department of Veterans Affairs, a benefit known as the VA Aid and Attendance Pension.
Benefits are based on a sliding scale.
Assisted Living vs Personal Care
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The quality of your assisted living and personal care experience matters as much as any other stage of life - bringing the comfort and safety, excitement and opportunity, and dependable community support that's there when you need it.
Morning Pointe provides Personal Care for you or your loved ones in the state of Kentucky.
In the Commonwealth of Kentucky, a Personal Care community is part of a healthcare continuum of care that includes Personal Care communities, Assisted Living communities and Nursing Homes.
Alzheimer’s Care
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I remind my staff members during every training that our memory care residents remember how they feel.
They remember how well we care for them.
The Lantern at Morning Pointe Alzheimer's Center of Excellence is exclusively designed for the specialized care of those living with Alzheimer's or other forms of memory loss disorders.
Our community approach is based on the latest in Alzheimer's research and our history of providing exceptional care and innovative programming since 1996.
Community design, apartment layout, and room colors along with purposeful activities and monitoring have all been developed to optimize independence and quality of life.
Medical Partnerships
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Our goal as a facilitator is to help you get the care your loved one needs by working with your physician, on-site physical, speech and occupational therapists (at select locations) as well as dedicated home health providers.
We have a whole team of medical partners waiting to serve you and coordinate your loved one's therapy needs, promoting independence and a healthier more active lifestyle.
We know you can't do it all, that is why we are here, to address these changing medical needs as your loved one ages.
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